Canada's first subscription based investment advice service
We aligned our incentives with your success.
We make the exact same amount whether your portfolio changes or stays the same.
The people giving you advice should be paid to give advice. Not to sell you expensive products, not to gather assets for their employer, and not to convert your money into their money.
Full access from day one. We tell you before the trial ends. Cancel anytime.
Invested amount
$250,000
Fees you pay a year
$4,750
Lost to fees over 20 years
$243,372
Worst year on record, 60/40
$67,250
Same exposure, held directly
$475
Same 6% growth a year in both lines. The only difference is a 1.90% fee against 0.19%. Nothing you enter here reaches us.
Our only incentive
Our only incentive is to give you the best possible advice. That is it.
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No quotas, goals, or targets.
The others have them.
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No products to sell you.
We do not have any.
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No percentage of your money taken every year.
All the others take one.
In your own dollars
The four questions
Most people cannot answer any of them. Here they are, in your own dollars.
$250,000
01
Do you know the total dollar value of all the fees you pay on your investments every year?
$4,750
a year
02
Do you know how dramatically those fees reduce the amount you would otherwise have in 20 years?
$243,372
smaller in twenty years
03
Do you know how much risk is embedded in your portfolio, and how far its value can fall when the next market crash occurs?
$67,250
in the worst calendar year on record, 60% stocks and 40% bonds
04
Do you realize you can replicate your current portfolio for around a tenth of the annual cost, with lower risk?
$475
a year instead of $4,750
At Honest Advice, we think you should know those things, despite how hard the industry has worked to hide them from you. So we are going to tell you.
Fee figures use amount x (1 + return) to the power of years, against the same with the fee subtracted, modelled on the BCSC InvestRight fee calculator. 1.90% advised cost against 0.19% held directly, 6% growth a year before costs. Risk figure is the worst calendar year for a 60/40 mix, 1928 to 2025, from Vanguard's historical index series. Illustrative estimates, not predictions. Nothing you enter here reaches us.
Canada, we hear you. You want professional guidance on the best way to handle your investments, not a sales pitch from someone who gets paid to convince you to buy their products or hand over your money.
And to the rest of the industry: this is how you should have been operating all along. Saving for the future is hard enough without you taking a cut of it.
#SorryNotSorryWhat you get
Advice, and the reasoning behind it.
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Ongoing advice about every aspect of investing, up to the minute as things evolve and change.
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All your questions answered, even the ones you were afraid to ask. It is your money. You should never be afraid to ask, and the answers should be truthful.
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Exactly what to do, explained in plain English or plain French. And for those who want it, the option to have it done for you.
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Daily, weekly and monthly updates.
What you pay
What you pay
$39.95
a month. Cancel anytime.
Subscribe free for 30 days. You get full access to our daily, weekly and monthly updates. See exactly what we have to say. We will let you know before the trial period is up. If you find it valuable, stick around. If you do not, cancel anytime you like.
Start free for 30 days
Leave your email. We will write before your trial begins.
Portfolio review: coming with your membership. Start here.
Founding members get in first. No card needed today.
Who stands behind this
Who stands behind this
Jesse L. Kaufman spent more than 25 years as a portfolio manager and investment advisor inside the industry he is now describing. He founded Honest Advice Inc. to prove an investment firm can be run the right way: transparent, plain English, and paid only for advice.
Jesse L. Kaufman Founder, Honest Advice Inc.
Your portfolio
Then send us your portfolio
Upload it, type it in, or take a picture of it. We will tell you:
- Exactly what you are paying in fees.
- What those fees will cost you over the next 20 years.
- How risky your portfolio really is, and how much of a loss to reasonably expect the next time the market has a major drop.
- What we think you could do that would be better for you.
A statement you choose to send is read by a person, and anything that names you is stripped before it is stored.
Your latest statement
PDF, screenshot, or a photo of the paper copy.
Coming with your membership. Start free below.
Read by a person. Never sold, never used to sell to you.